Web Analytics or Google Tag Manager / Google Analytics 4

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  • Location:

    Madison

  • Job type:

    Contract

  • Job ref:

    812549

  • Published:

    18 days ago

  • Duration:

    3

  • Expiry date:

    02/16/2023

  • Startdate:

    ASAP

Web Analytics Specialist or Google Tag Manager / Google Analytics 4
100% Remote
3 Months CTH

Role Description and Expectations:
This individual is responsible for leading web and app analytics implementations across the enterprise.
The role will work together with Analysts, Engineering, QA and Product Teams to ensure web analytics optimization strategy is effectively employed.
They will act as the analytics expert behind web analytics platform, playing a key role in performance measurement aimed at driving data driven decisions.
This role reports into the head of web analytics.

This person is expected to be a champion for the analytics and tracking discipline within the organization - they will be responsible for:
1. promoting a tagging and tracking mentality throughout the organization
2. working cross-functionally to incorporate best practices into process and practice across products

The ideal candidate will have experience with Web Analytics packages, Site Tagging and Tag Management, QA, requirements gathering, database management, and data analytics, as well as a strong business sense and a willingness to rapidly ramp up.
The role is built for a self-starter & creative, quantitative thinker, someone comfortable pushing for discipline and structured thinking amidst disparate data sets, processes, and siloed product initiatives.

Must Haves:
Bachelor's degree in Data Analytics, Technology, Business, Marketing or similar
At least 4 years of experience in web analytics using Google Analytics suite; including Google Analytics (must have GA4), DataStudio, Tag Manager, FireBase, BigQuery, Optimize
Advanced/Master-level proficiency with Google Tag Manager
Proficiency with web technologies, including HTML, CSS, JavaScript with knowledge of browser cookies, dependencies, and cross domain tracking
Familiarity with databases, data maintenance, and query languages - R, Python, SQL - preferred
75%: google tag - GA4 - heavily in this phase of the business right now
25%: web

Digital Intelligence Systems, LLC (DISYS) is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.