Marketing Analytics Manager in Houston, TX at DISYS

Date Posted: 4/7/2018

Job Snapshot

Job Description

Our company is currently looking for a seasoned marketing manager who will be responsible for overseeing the organization’s marketing budget and monthly forecasts.  This person will evaluate, recommend, and track marketing investments and monthly ROI of those investments.  He/she will determine and recommend how to maximize marketing investments for greatest returns.  He/she will participate and contribute to yearly and quarterly planning by recommending strongest returns to meet business goals.  This person will provide leadership in developing a best practice approach to measure and optimize our strategic marketing investments to drive financial performance.  The successful candidate will spearhead the development of data driven decision making within Marketing and he/she will drive change management to get stakeholder buy-in through financial modeling/ data analytics.  He/she will also work with our MROI model lead to provide recommended inputs and data to continue to build out the model.  He/she will use the MROI outputs to make informed decisions regarding marketing investments and to track success of those investments.   

Essential Duties/Responsibilities:
•    Utilize analytic processes and tools to translate data into insights, and insights into top and bottom line impacts
•    Become a strategic business partner with Marketing leadership as well as cross functional peers across the organization
•    Create and use tools for ongoing analytics and KPI reporting to leverage various forms of data to report on Marketing return on investment
•    Own all facets of the daily, monthly, and yearly tracking and updating of the Marketing budget
•    Evaluate all aspects of investment prioritization, portfolio media planning, and ROI measurement
•    Lead development of analytical solutions to prioritize and reallocate investments to continuously meet business goals
•    Partner with our Sr. Marketing Performance Manager in analyzing the marketing investments, making sense of what the numbers indicate and developing a story behind it and deploying learnings, summarizing the impact for Marketing leadership, and making recommendations on how to optimize
•    Partner with our MROI model lead to manage timelines of continued MROI model build-out
•    Provide data to MROI model lead to run the model on a quarterly basis
•    Utilize MROI model to evaluate and track investments, set goals, and provide input into monthly reporting regarding the success of Marketing

Job Requirements

•    Minimum 5-7 years of experience in marketing data analytics, or equivalent experience and education. 

•    Bachelor’s degree from an accredited institution in Economics, Statistics, Mathematics or related field. Additional
Knowledge, Skills and Abilities:
•    Ability to think strategically to provide solutions
•    Ability to effectively work independently, as well as a part of a larger, cross-functional team 
•    Ability to visualize problems, issues or opportunities and develop action plans to tackle without direct supervision
•    Ability to multitask and perform in a deadline-sensitive environment
•    Solid business acumen and problem-solving skills
•    Outstanding communication skills, both written and oral
•    Ability to work successfully in a matrix organization with competing priorities
•    Ability to recognize and resolve issues, knowing when to escalate and ask for help
•    Excellent planning and time management skills
•    Solid understanding of performance measurement and reporting techniques
•    Deep experience in developing, executing and evaluating marketing plans
•    Previous experience managing budgets
•    Highly analytical
•    Exceptionally organized, strong attention to detail

Digital Intelligence Systems, LLC. is an Equal Opportunity Employer, M/F/D/V. We do not discriminate against any employee or applicant because they inquired about, discussed, or disclosed compensation. Email recruitinghelp @ to contact us if you are an individual with a disability and require accommodation in the application process.