Digital and Growth marketing manager (REMOTE)

Position: Digital Marketing Manager

Location: REMOTE

Duration: PERM

Requirements:

• Minimum 6 years of digital marketing or growth marketing experience
• Experience building a comprehensive digital marketing strategy from the ground up
• CRM and MA tool experience (ex. SalesForce, SalesForce Marketing Cloud, Marketo, Hubspot)
• Cross functional team leadership experience required.

Job Overview:

• Digital Marketing Manager will work with marketing team members and partner agencies to lead a wide variety of digital projects, including technical and content SEO, website, digital advertising, and lead gen.

The Growth & Digital Marketing Manager will work with marketing team members and partner agencies to lead a wide variety of digital projects, including technical and content SEO, website, digital advertising, and lead gen. The Growth & Digital Marketing Manager will support and influence website content and growth activities and will work together with product marketing to ensure the best practices, content and user experience. Key to this role will be the setting, meeting, and exceeding business objectives and KPIs related to marketing and sales growth targets. Our marketing organization is highly data-driven and so the ideal candidate must be proficient in running message testing, analyzing data, dashboarding, and drawing conclusions that drive measurable improvements to the client's success.

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and advertising campaigns
• Day-to-day planning and management responsibilities for digital ad spend, campaign planning, performance, setting and exceeding KPIs
• Development, monitoring, and management of campaign budgets, planning and execution
• Preparing accurate reports on marketing campaign's overall performance
• Coordinating with external advertising and media experts to improve marketing results
• Evaluating important metrics that affect our website traffic, quotas, and target audience
• Working with the marketing, sales, and leadership teams to brainstorm new and innovative growth strategies
• Drive early customer acquisition across multiple channels and accelerate product feedback loops
• Rapidly prototype product onboarding, user journey, and marketing campaigns with product marketing
• Lead growth deep dives and develop approaches to measure growth initiatives
• Oversee and manage demand generation efforts, offers, and other digital projects
• Management of agency and freelancer relationships for digital advertising, web content, HubSpot dashboard and tracking
• Support the analysis of content and messaging performance ontheir website, SEM/SEO properties, and other programs to make meaningful iterative improvements
• Engage in planning digital activities around marketing calendars
• Planning and managing our social media platforms with marketing and agency partners
• Stay up-to-date on competitive intelligence and market trends, and provide guidance to the product and sales teams on how to differentiate the client in the marketplace; identifying the latest trends and technologies affecting our industry
• Develop relationships with key stakeholders across the organization, including product management, sales, and executive leadership

Qualifications:

• Minimum 6 years of digital marketing or growth marketing experience
• Bachelor's degree required
• Experience in a digital marketing, with growth-focus or advertising; startup experience preferred
• Experience building a comprehensive digital marketing strategy from the ground up
• Data driven and enjoy telling stories with data
• Experience managing paid and organic acquisition
• Fluency in project/team management tools (ex. Smartsheet, Monday, Asana, Microsoft Project)
• Lean, agile and sprint experience a plus
• Cross functional team leadership experience required.
• Ability to collaborate and work with others in a dynamic environment
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Highly creative with excellent analytical abilities
• Up-to-date on the latest trends and technologies in digital marketing
• Proven ability to develop new, strategic business programs and positively impact business trajectories
• Outstanding organizational capabilities, and setting and managing expectations with key stake holders
• Demonstrated record of being a self-motivated and flexible team member
• Outstanding interpersonal skills including developing relationships in all levels of the organization and influencing business objectives
• Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements
• CRM and MA tool experience (ex. SalesForce, SalesForce Marketing Cloud, Marketo, Hubspot); experience with dashboarding in Hubspot, agency analytics or other
• Proficiency in all Microsoft Office applications.

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.